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GEO agency
A GEO agency helps a business become visible, accurately described and cited inside answers produced by AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
predeploy approaches generative engine optimisation as an engineering and content discipline that sits on top of good SEO rather than replacing it: pages that rank well and are built to be read by machines are the pages AI systems can find, parse and quote.
Get a baseline of how AI assistants describe you today, a prioritised list of page and technical changes, and a repeatable way to check whether the changes moved anything.
In the paper's benchmark, adding citations, quotations from relevant sources and statistics were among the methods that most improved source visibility in generated answers. arXiv: GEO: Generative Engine Optimization (Aggarwal et al.) ↗
Google states there are no additional requirements or special optimisations to appear in AI Overviews or AI Mode; supporting links must be indexed and eligible for a snippet. Google Search Central: AI features and your website ↗
New to the topic? Read the background on artificial intelligence.
generative engine optimisation agency
what does a GEO agency actually do?
It makes your expertise easy for AI systems to retrieve, understand and attribute to you.
Most AI assistants that answer with sources retrieve web pages first and then write an answer from them, so the work starts with whether your pages can be retrieved at all.
A GEO agency checks crawler access, page structure, how directly each page answers the question it targets, and whether the facts on it carry a source an assistant can trust.
It then rewrites or builds the pages that should own each question, in the format described in generative engine optimisation.
predeploy runs this method on its own site first: every page here is also served as Markdown and plain text at its canonical URL, with structured data and a published source register.
Check AI crawler access.
Restructure pages to answer the question first.
Attach a primary source to every factual claim.
generative engine optimisation agency
is GEO a replacement for SEO?
No. GEO depends on SEO and adds a layer for machine readers.
Google states that the same foundational SEO practices apply to its AI features, and that there is no special markup required to appear in them.
Retrieval-based assistants also lean heavily on pages that already rank, so a site that is invisible in search is rarely the source an assistant quotes.
Our view is set out in GEO vs SEO: treat GEO as a set of extra requirements on the same pages, not a separate channel with separate content.
Google's own guidance on AI features and your website says no special optimisation is needed for AI Overviews, which is why a GEO agency should start from SEO foundations rather than tricks.
generative engine optimisation agency
how do we measure GEO work honestly?
Measure a fixed set of prompts before and after, and say plainly what cannot be measured.
There is no Search Console for ChatGPT, and assistant answers vary between runs, accounts and dates.
A sound baseline records a fixed list of buyer questions, the assistants checked, the date, whether you were mentioned, whether you were cited with a link and how you were described.
That baseline is the starting point of a GEO audit; repeated on a schedule, it shows direction rather than a promised ranking.
We do not guarantee citations, mentions or traffic from any AI assistant, and you should be cautious of any agency that does.
A GEO agency should also check each assistant's documented crawlers, such as OpenAI's search and training bots and PerplexityBot, before measuring anything.
| Check | What to establish |
|---|---|
| 1 | Fix the prompt list in advance. |
| 2 | Record mention, citation and description separately. |
| 3 | Repeat on a schedule. |
generative engine optimisation agency
who is a GEO agency right for?
B2B firms whose buyers research with AI assistants before they speak to anyone.
If your buyers ask an assistant to shortlist suppliers, explain a category or compare options, the answer they read shapes the shortlist before your sales team is involved.
That makes GEO a go-to-market question as much as a marketing one, which is why it sits with our AI GTM planning work.
Businesses wanting a wider AI SEO agency service, or the narrower question-and-answer format covered by answer engine optimisation, can start from the same baseline.
For a B2B firm, the value of a GEO agency is that shortlisting questions start returning your name, with an accurate description, from sources you control.
generative engine optimisation agency
what should we ask a GEO agency before hiring one?
Ask what they will change, how they will measure it and what they will not promise.
A credible GEO agency names the pages and technical changes it expects to make, the prompts it will track and the evidence it will report.
Ask whether it works on your existing pages or wants to publish a separate set of AI-targeted pages; the second route risks thin, duplicate content.
Ask how it handles LLM SEO claims about crawler files and markup, and whether those claims are backed by the assistant providers' own documentation.
When you want to talk through your own visibility, contact Predeploy AI with the five questions you most want buyers to find you for.
The original GEO research is a useful test: a GEO agency that cites it should describe it as benchmark evidence, not a guarantee.
Ask for named page changes.
Ask how results will be measured.
Ask what they will not promise.
Make the decision concrete
What does the current task cost in time?
Choose a task connected to geo agency and enter its current workload. This gives you a baseline to discuss before buying training or commissioning a build.
A baseline is useful even if you decide to keep the process manual. Measure the work that matters, then compare quality and review effort as well as time.
Assess the workflow before changing it, or plan business AI training if the gap is how people use existing tools.
Your current workload
Estimate how much time the existing task takes before discussing geo agency.
16 hours per week
People × minutes × weekly tasks ÷ 60. A workload baseline from your inputs, not a prediction of AI time savings. Include review and support time when comparing a proposed workflow.
A useful AI investment leaves your team able to do the work and judge the result.
Continue with the right question
Where should you go next?
Use the overview for context, then follow the pages that match your delivery decision.
See our ai powered gtm service or read the geo and ai search visibility overview.
FAQ
Questions, answered
Evidence and further reading
Which sources support the guidance?
Source links support the specific background described here. The practical checklists and illustrative examples are predeploy’s guidance.
In the paper's benchmark, adding citations, quotations from relevant sources and statistics were among the methods that most improved source visibility in generated answers. arXiv: GEO: Generative Engine Optimization (Aggarwal et al.) ↗
Google states there are no additional requirements or special optimisations to appear in AI Overviews or AI Mode; supporting links must be indexed and eligible for a snippet. Google Search Central: AI features and your website ↗
OpenAI documents OAI-SearchBot for ChatGPT search and GPTBot for training, and states each robots.txt setting is independent. OpenAI: overview of OpenAI crawlers ↗
Perplexity documents PerplexityBot for surfacing and linking sites in search results, separate from user-triggered Perplexity-User fetches. Perplexity: Perplexity crawlers ↗
Background reading on the broader field of artificial intelligence. Wikipedia: artificial intelligence ↗
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