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AI visibility audit
GEO audit
A GEO audit establishes how AI assistants currently answer the questions your buyers ask, whether they mention or cite you, and what on your site stands in the way.
It is the starting point for any GEO agency engagement and is useful on its own as a decision tool.
Get a dated baseline you can repeat, a list of technical and content blockers, and a ranked set of page changes.
In the paper's benchmark, adding citations, quotations from relevant sources and statistics were among the methods that most improved source visibility in generated answers. arXiv: GEO: Generative Engine Optimization (Aggarwal et al.) ↗
Google states there are no additional requirements or special optimisations to appear in AI Overviews or AI Mode; supporting links must be indexed and eligible for a snippet. Google Search Central: AI features and your website ↗
New to the topic? Read the background on artificial intelligence.
AI visibility audit
what does a GEO audit check?
Assistant answers, crawler access, page structure and sourcing.
We agree a fixed list of buyer questions, then record answers from the assistants you care about, noting mention, citation, link and description.
We check robots rules for AI crawlers, page fetchability, structured data and whether each target page answers its question first.
We list factual claims without a primary source.
Prompt baseline.
Crawler and fetch checks.
Structure and sourcing review.
AI visibility audit
why is a fixed prompt list important?
Assistant answers vary, so only a fixed, dated list can show change.
Answers differ between runs, accounts, locations and model versions.
A fixed list, recorded with dates and settings, turns anecdote into a baseline that can be repeated.
We report variation openly rather than presenting a single run as the truth.
Without a fixed list, a GEO audit is only a collection of screenshots.
AI visibility audit
what does the audit deliver?
A baseline table, a blocker list and prioritised fixes.
The baseline shows each question, each assistant, and whether you appeared.
Blockers are technical issues that prevent retrieval; fixes are page changes ranked by buyer importance and effort.
Recommendations follow the format described in generative engine optimisation.
Each GEO audit fix is tied to a source where one exists, such as Google's AI features guidance or the GEO research paper.
| Check | What to establish |
|---|---|
| 1 | Baseline table. |
| 2 | Blocker list. |
| 3 | Ranked page fixes. |
AI visibility audit
what will a GEO audit not tell you?
Traffic from assistants with precision, or why a model chose a source.
Assistant referral data is partial, and providers do not explain individual source choices.
We state these limits in the report rather than fill them with estimates.
AI visibility audit
how often should the audit be repeated?
Often enough to see change after pages are recrawled; monthly or quarterly is common.
Repeat after significant page changes have been indexed.
Combine it with Search Console data, as set out in GEO vs SEO, so search and assistant results are read together.
To book an audit, contact Predeploy AI with your top buyer questions.
A repeated GEO audit is the only honest way to show whether visibility has moved.
Repeat after recrawl.
Read alongside search data.
Keep the same prompts.
AI visibility audit
who should own the audit findings inside our business?
Whoever owns the website and the buyer questions together, usually marketing with a technical partner.
Technical blockers such as crawler rules or bot protection need someone with access to the hosting and CDN settings.
Content fixes need someone who knows what buyers actually ask and can approve claims about the business.
The audit names an owner for each item so the findings turn into dated changes rather than a report that sits unread.
If that capacity does not exist internally, the same work can run as part of an AI SEO agency engagement.
Owners make a GEO audit useful; without them it is only a report.
Name a technical owner.
Name a content owner.
Date each fix.
Make the decision concrete
What does the current task cost in time?
Choose a task connected to geo audit and enter its current workload. This gives you a baseline to discuss before buying training or commissioning a build.
A baseline is useful even if you decide to keep the process manual. Measure the work that matters, then compare quality and review effort as well as time.
Assess the workflow before changing it, or plan business AI training if the gap is how people use existing tools.
Your current workload
Estimate how much time the existing task takes before discussing geo audit.
16 hours per week
People × minutes × weekly tasks ÷ 60. A workload baseline from your inputs, not a prediction of AI time savings. Include review and support time when comparing a proposed workflow.
A useful AI investment leaves your team able to do the work and judge the result.
Continue with the right question
Where should you go next?
Use the overview for context, then follow the pages that match your delivery decision.
See our ai powered gtm service or read the geo and ai search visibility overview.
FAQ
Questions, answered
Evidence and further reading
Which sources support the guidance?
Source links support the specific background described here. The practical checklists and illustrative examples are predeploy’s guidance.
In the paper's benchmark, adding citations, quotations from relevant sources and statistics were among the methods that most improved source visibility in generated answers. arXiv: GEO: Generative Engine Optimization (Aggarwal et al.) ↗
Google states there are no additional requirements or special optimisations to appear in AI Overviews or AI Mode; supporting links must be indexed and eligible for a snippet. Google Search Central: AI features and your website ↗
OpenAI documents OAI-SearchBot for ChatGPT search and GPTBot for training, and states each robots.txt setting is independent. OpenAI: overview of OpenAI crawlers ↗
Background reading on the broader field of artificial intelligence. Wikipedia: artificial intelligence ↗
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GEO and AI search visibility
Be found, described and cited in AI answers as well as search.
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