Home / GEO and AI search visibility / GEO agencies in the UK
how to compare GEO agencies
GEO agencies in the UK
Predeploy AI sells GEO work itself, so treat this page as a buyer's guide from a supplier rather than a neutral ranking.
It compares the types of agency you can hire in the UK, what each is good for and what to ask before you sign, and it names no firms and ranks none.
Choose between an SEO agency adding GEO, a GEO specialist, a PR-led agency and in-house work, and leave with questions that expose weak proposals.
Google states there are no additional requirements or special optimisations to appear in AI Overviews or AI Mode; supporting links must be indexed and eligible for a snippet. Google Search Central: AI features and your website ↗
In March 2025 browsing data from 900 US adults, 18% of Google searches produced an AI summary; users clicked a result in 8% of visits with a summary versus 15% without, and a link inside the summary in 1%. Pew Research Center: Google users are less likely to click on links when an AI summary appears ↗
New to the topic? Read the background on artificial intelligence.
how to compare GEO agencies
what does a GEO agency actually sell?
Work to make your pages retrievable, accurate and citable in AI answers, plus a way to check whether it moved anything.
The core deliverables are a crawler-access check, page changes that answer buyer questions directly, sourced facts and a repeatable prompt baseline.
Our GEO agency page sets out that scope in detail, and generative engine optimisation explains the method.
Google states that there are no additional requirements or special optimisations to appear in its AI features, so the difference between agencies is rarely a secret technique.
Search for the same service and you will find the terms GEO, AEO, LLM SEO and AI SEO used for overlapping work, which is why the scope matters more than the label.
Scope matters more than the label.
No special technique is required for Google's AI features.
Ask for the deliverables in writing.
The evidence
Why does being cited matter now?
When an AI answer appears, fewer people click through to any website.
In a Pew Research Center study of 900 US adults’ real Google searches, 18% of searches produced an AI summary.
People clicked a traditional result in 8% of visits with a summary, against 15% without one.
They clicked a link inside the summary in just 1% of those visits.
Being one of the sources an AI answer names is becoming as important as ranking below it.
The study measured US behaviour; it shows a direction, not a forecast for your site.
AI answers change who gets the click
of Google searches in the study produced an AI summary
Pew Research Center: Google users are less likely to click on links when an AI summary appears
of visits without an AI summary led to a click on a search result
Pew Research Center: Google users are less likely to click on links when an AI summary appears
of visits with an AI summary led to a click on a search result
Pew Research Center: Google users are less likely to click on links when an AI summary appears
of visits with an AI summary led to a click on a link inside it
Pew Research Center: Google users are less likely to click on links when an AI summary appears
how to compare GEO agencies
what types of GEO agency are there in the UK?
Four types cover most offers: SEO agencies adding GEO, GEO specialists, PR-led agencies and in-house teams.
An SEO agency adding GEO already knows crawling, indexing and content, and is usually the lowest-risk choice if you already work with one.
A GEO specialist focuses on assistant visibility and prompt tracking, which can mean more depth on measurement and less on traditional search.
A PR-led agency works on third-party mentions and coverage, which matters because assistants often draw on what other sites say about you.
An in-house team keeps knowledge and control, but needs time, a technical owner and someone accountable for measurement.
Most businesses end up combining two of these, for example in-house writers with an outside technical and measurement partner.
how to compare GEO agencies
which type suits which business?
Match the type to your weakest link: foundations, measurement, reputation or capacity.
If pages are not indexed or do not rank, start with an SEO agency or an AI SEO agency that treats search and assistants as one plan.
If you rank but are never named in assistant answers, a specialist baseline from a GEO audit shows where the gap is before you commit to a retainer.
If few other sites mention you, PR-led work addresses the cause, and page edits alone will not.
If you have strong writers and a technical owner, an in-house approach with a one-off audit can be enough.
Our GEO vs SEO guide explains why we usually advise one plan rather than two separate programmes.
| Check | What to establish |
|---|---|
| 1 | Not indexed: fix foundations first. |
| 2 | Ranked but not named: baseline the prompts. |
| 3 | Few third-party mentions: PR-led work. |
| 4 | Strong team: audit, then do it yourself. |
how to compare GEO agencies
how should you judge claims in a proposal?
Treat any objective claim as needing evidence, and reject guarantees about AI citations.
No agency controls what ChatGPT, Gemini or Perplexity choose to say, and answers vary between runs, accounts and dates.
In the UK, the CAP Code requires marketers to hold documentary evidence for claims consumers are likely to regard as objective before the marketing is published.
That applies to the agency's own marketing, so ask to see the evidence behind any stated uplift, and ask whether it is a client result or an illustration.
Be especially cautious of ranked lists of agencies that do not state how they were compiled or whether the publisher is itself on the list.
Pew Research found that users clicked a traditional result in 8% of visits with an AI summary against 15% without, in US browsing data, which supports caution about promised traffic.
how to compare GEO agencies
what should you ask a GEO agency before signing?
Ask how they measure, what they change, what they will not promise and how they apply the method to themselves.
Ask for a sample baseline showing the prompts, the assistants checked, the dates and how results were recorded.
Ask which pages they would change first and why, and whether they build new pages or improve existing owner pages.
Ask how they handle crawler policy, including the difference between search and training crawlers documented by OpenAI.
Ask what happens to the work and the data if you leave, and who owns the prompt baseline.
Ask whether they use generated content at scale, because Google's spam policies treat many pages generated mainly to manipulate rankings as scaled content abuse.
To discuss your own situation, contact Predeploy AI.
Sample baseline and method.
First pages to change.
Crawler policy.
Ownership of data on exit.
Position on generated content.
how to compare GEO agencies
how does Predeploy AI compare on these questions?
We are a specialist that runs GEO and SEO as one plan, and we apply the method to our own site first.
Every page on this site is served as Markdown and plain text at its canonical URL, with structured data and a published source register.
We do not guarantee citations, mentions or traffic, and we do not publish client results that we cannot evidence.
That makes us a fit where the problem is foundations and measurement, and a weaker fit where the problem is mainly media coverage, which a PR-led agency handles better.
Specialist, one plan for search and assistants.
No guarantees.
Weaker fit for PR-led needs.
Make the decision concrete
What does the current task cost in time?
Choose a task connected to geo agencies in the uk and enter its current workload. This gives you a baseline to discuss before buying training or commissioning a build.
A baseline is useful even if you decide to keep the process manual.
Measure the work that matters, then compare quality and review effort as well as time.
Assess the workflow before changing it, or plan business AI training if the gap is how people use existing tools.
Your current workload
Estimate how much time the existing task takes before discussing geo agencies in the uk.
16 hours per week
People × minutes × weekly tasks ÷ 60. A workload baseline from your inputs, not a prediction of AI time savings. Include review and support time when comparing a proposed workflow.
A useful AI investment leaves your team able to do the work and judge the result.
Continue with the right question
Where should you go next?
Use the overview for context, then follow the pages that match your delivery decision.
See our ai powered gtm service or read the geo and ai search visibility overview.
FAQ
Questions, answered
Evidence and further reading
Which sources support the guidance?
Source links support the specific background described here.
The practical checklists and illustrative examples are Predeploy AI’s guidance.
Google states there are no additional requirements or special optimisations to appear in AI Overviews or AI Mode; supporting links must be indexed and eligible for a snippet. Google Search Central: AI features and your website ↗
In March 2025 browsing data from 900 US adults, 18% of Google searches produced an AI summary; users clicked a result in 8% of visits with a summary versus 15% without, and a link inside the summary in 1%. Pew Research Center: Google users are less likely to click on links when an AI summary appears ↗
In the paper's benchmark, adding citations, quotations from relevant sources and statistics were among the methods that most improved source visibility in generated answers. arXiv: GEO: Generative Engine Optimization (Aggarwal et al.) ↗
Under CAP Code rule 3.7, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective, before the marketing is published. ASA and CAP: substantiation ↗
Scaled content abuse is many pages generated mainly to manipulate rankings and not help users, no matter how created; examples include using generative AI to generate many pages without adding value. Google Search Central: spam policies for Google web search ↗
OpenAI documents OAI-SearchBot for ChatGPT search and GPTBot for training, and states each robots.txt setting is independent. OpenAI: overview of OpenAI crawlers ↗
Background reading on the broader field of artificial intelligence. Wikipedia: artificial intelligence ↗
Choose your next step
Explore geo and ai search visibility
Start with a topic overview, or go directly to the question your team needs to answer.
GEO and AI search visibility
Be found, described and cited in AI answers as well as search.
Start with the decision
More questions in this topic
